Paint Colour Names 2016, Lately, a single of my colleagues right here at Automotive IQ laughed about the rather extravagant name utilized by the official dealer literature to describe the colour of my vehicle – Nautic Blue Pearl. In fact, dark blue most likely would have sufficed. This exchange triggered me to do a bit of investigation on naming conventions used by automobile firms for their color pallets.
It turns out that there is a quite extensive book published, entitled: The Anthropology of Colour. A single of the contributors writes that based on a survey of Swedish newspaper advertisements and auto manufacturer brochures, there had been no less than 150 complicated colour names listed. That is a far cry from Henry Ford’s infamous quote that, “Any client can have a vehicle painted any color he desires so lengthy as it’ s black.”
Automotive painting has undoubtedly advanced in strides given that the time of the Model T with the utilization of anti-reflective coatings, processes that improve paint adhesion, and even self-healing paints that use polymers activated by sunlight to repair scratches. But why is dark blue referred to as Nautic Blue Pearl?
A single explanation provided by The Anthropology of Color is color symbolism – the idea that men and women associate specific colors with status and mood. Therefore, colors with noble names such as Classic Green, Diplomat Blue, and Imperial Red imply status. Logically, this would imply that luxury automobile makers would have far more detailed and sophisticated names for their paints. Historically, there is proof that this was indeed the case even though the idea is now shared by automobiles traditionally in non-luxury segments. There is no evidence that the status-filled paint colour names have improved the actual brand status of significantly less expensive vehicles.
Regardless of the semantics a brochure uses to name a car’s paint colour, there are extremely real trends in car buyer preferences. Dupont tracks consumer color preferences with their yearly paint survey. (2012 Dupont Survey) Traditionally, during an financial recession, auto purchasers have a tendency toward conservative colors such as black, white and silver. When occasions are far more prosperous, yellows, oranges and reds make a comeback.